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The Seven Stages of Visiting a Non Mobile Responsive Webpage

There has been much discussion about mobile responsive websites lately. Articles, like this one from Target Marketing, are popping up all the time to tell us how the move to mobile searching is influencing website design and management.  These articles typically approach the subject from an intellectual viewpoint.  But it’s also helpful to look at it from a personal perspective.  Let’s look at the 7 stages you might find yourself moving through as you visit a non mobile responsive webpage.

Great Expectations

The Internet makes it easy to access information with the click of a button. You’re on your phone, waiting to read a news article, buy tickets for your favorite artist’s tour, or find a place to eat. The page is loading, loading, and you’re ready to graciously accept the gift of convenient information it will bestow upon you.

Confusion

Like the shock of diving into a pool of cold water, the appearance of the website hits you. From the screen of your phone stares back at you an unintelligible jumble of words, shapes, and buttons. Is that a menu stuck off to the side? Where is the part you want to read? The shock and disorientation of it overwhelms you.

Taking Control

It’s okay. You can do this. It’s only a website. How hard could it possibly be? You begin slowly and methodically scanning the garbage dump of words and characters, searching for the information you came seeking. You know it’s here somewhere; it just might take a few minutes.

Success! Or…

You’ve found it! That link right there should take you to the page you need. You’re so close you can almost taste success on your tongue. You reach out to tap it, and then, the unthinkable happens. The screen glitches. A simple tap has been interpreted as zooming out, or moving to a completely unexpected part of the page. This can’t be happening. But it is.

Fury

You feel the pure rage rising in your chest. Why is this happening? Why to you? Why now? Who designed this indescribably junky website? How have they missed such glaringly obvious failures? Angrily, you tap at your phone, hoping desperately something good will happen. It must. Something eventually will work. Ugh!!!

Taking a Step Back

You take in a deep breath. It’s been ten minutes that you’ve been desperately tapping, shaking, and internally screaming at your screen. Calmly, you accept the fact that this website never has and never will cooperate with you in any capacity. You can’t make it. All you can do is realize that it will never work.

Clicking Away

The website will not work. With this realization, you are freed from your anger and confusion. You open up a new tab with full hopes of finding a more mobile responsive webpage to aid you in your travels through the land of the Internet’s wisdom. Your ordeal has finally come to an end.

While this may all seem like an innocent waste of a few minutes that, though frustrating, has no lasting consequences, the truth could not be farther from this. These seven stages can cripple a business, lethally draining customers away from your service to those of your competitors. If you want to avoid sending your potential clients into such a tailspin when they visit your website, contact Whirl Sites. Whirl Sites has mastered the science of designing artful and effective mobile responsive webpages. Serving the greater Indianapolis area, including Plainfield, Fishers, and Carmel, and beyond, since 2014, we have the expertise to help you too.  Don’t wait for another client to click away. Call us at 317-892-9435 today!

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