Whirl Sites Blog

At Whirl Sites we’re passionate about the web, and our blog is a place where we share resources, tips, and interesting links that we think are of value to our existing customers and to everyone else who loves web development as much as we do.

Five Things You Can Accomplish with a Blog

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Blogs are a big marketing trend right now, but they are more than just a fad.  They really can help you reach some of your most important marketing objectives.  Here are just 5 things that you can accomplish with a blog.

Communicate Helpful Information.

In you’re like most small business owners, you have a lot you’d like to say.  You have a brain full of accumulated information that you’d love to share with your customers and prospects.  Information about your company, your product, your industry.  Blogging is a great way to share this information in a friendly way.

Connect with Customers and Prospects.

One strength of a blog is that it gives you the ability to give customers and prospects information they want and need.  While you may know your industry forward and backward, the general public doesn’t.  They are searching for background information and technical expertise as well as practical applications and tips to make them more knowledgeable consumers and users of your product.  With a blog you can communicate what you know with eager consumers.

Create Natural Sales Opportunities.

As you write about your industry, you will naturally be including facts about how your product fits into that industry.  Since you know your product really well, you have a great opportunity to share with your readers its best features and benefits.  Presenting your product or service within the context of the industry gives consumers the data they need to make an informed decision.  Hopefully, that informed decision will result in a sale.

Establish Yourself as an Industry Expert.

Today’s consumer wants to know more and more.  They want to know more about how things work, why things work the way they do, how to compare competing products, how to best use products, and just industry-related practical advice.  Since you live every day in your industry, you are an expert.  You know the things others want to know.  If you are willing to share that knowledge in a blog, consumers will look to you as an expert…because you are!

Boost Your SEO.

In addition to the natural advantages provided by blogs, there is also a less obvious benefit.  Behind the scenes, your online content is influencing your SEO rankings.  As you add more content to your website, your SEO will improve.  If you are adding relevant content regularly by posting blogs consistently, your SEO ranking will continue to advance.  This means that you will be more likely to be found in online searches.

Of course, before you can blog, you need a website with blogging capabilities.  All Whirl Sites websites include a blog so you can start writing and promoting yourself as soon as we get your site up and running.  Since our websites are built on the WordPress platform, blogs (and all your website content) are easy to post.  You don’t need any coding knowledge to post blogs on our sites.  In fact, if you know how to use Word, our WordPress-based websites will be no problem.  Whirl Sites serves customers in central Indiana, including the communities of Carmel, Brownsburg, Fishers, and Indianapolis.  We help small businesses and organizations to make the most of their limited resources by providing affordable websites that work smoothly and look professional and appealing.  Give us a call at 317-892-9435 or visit our website to learn more.

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