Whirl Sites Blog

At Whirl Sites we’re passionate about the web, and our blog is a place where we share resources, tips, and interesting links that we think are of value to our existing customers and to everyone else who loves web development as much as we do.

The Benefits of Email Marketing

If you are in charge of marketing for your small business, you know that there are many options available to you.  In fact, you may at times feel overwhelmed with your choices.  One simple option that is available to you is email marketing.  Here are some reasons that email marketing might be a good choice for you.

Simple to Use – Everyone Knows How to Use Email

Email marketing is a good option for small businesses because it is so easy.  Most people have an email account and have had this account for many years.  The platform itself is simple to use and in general people have a good understanding of how it works.  It doesn’t take special training or special knowledge.  Of course, if you are using a program like MailChimp, there will be a learning curve.  Yet these programs are generally pretty straightforward and easy to learn.  And of course, in order to get good results, the content of the emails should be relevant and the tactics well-thought-out.  But at least the basics will be familiar to employees who are tasked with this activity.

Easy to Reach – Most of Your Customers Have Email

The prevalence of email also makes it likely that many (if not all) your customers will have email.  Most people check emails at least daily.  Some are in almost constant oversight of email messages.  With so many customers and potential customers looking at email you are be confident that your marketing messages will reach its intended target with a high level of accuracy.

Inexpensive to Implement – Sending an Email is Free

Perhaps one of the most attractive features of email is its cost.  Sending an email costs you nothing, though this does not mean that you can run a successful email campaign for free.  You may need to invest in the content and design of your email marketing campaigns.  After all, you want to make sure that the contents of the email are interesting, clear, well-organized, and compelling. If you choose to use an email distribution platform, then there is usually a cost associated with that as well.  Using a distribution platform is often worth the expense due to the added capability they provide for you in delivering your emails as well as collecting data from them.

If you’re just dipping your toe in the marketing pool, then email marketing is a great way to get started.  And for businesses that are well established, email is another tool to take advantage of.  Every Whirl Site includes ten email addresses in our standard package with the option to add more if needed.  Call us or stop by our website for more information.  We are privileged to work with many great businesses in central Indiana, including the communities of Fishers, Avon, and Brownsburg.  We can help you too.  Give us a Whirl!

The Seven Stages of Visiting a Non Mobile Responsive Webpage

There has been much discussion about mobile responsive websites lately. Articles, like this one from Target Marketing, are popping up all the time to tell us how the move to mobile searching is influencing website design and management.  These articles typically approach the subject from an intellectual viewpoint.  But it’s also helpful to look at it from a personal perspective.  Let’s look at the 7 stages you might find yourself moving through as you visit a non mobile responsive webpage.

Great Expectations

The Internet makes it easy to access information with the click of a button. You’re on your phone, waiting to read a news article, buy tickets for your favorite artist’s tour, or find a place to eat. The page is loading, loading, and you’re ready to graciously accept the gift of convenient information it will bestow upon you.

Confusion

Like the shock of diving into a pool of cold water, the appearance of the website hits you. From the screen of your phone stares back at you an unintelligible jumble of words, shapes, and buttons. Is that a menu stuck off to the side? Where is the part you want to read? The shock and disorientation of it overwhelms you.

Taking Control

It’s okay. You can do this. It’s only a website. How hard could it possibly be? You begin slowly and methodically scanning the garbage dump of words and characters, searching for the information you came seeking. You know it’s here somewhere; it just might take a few minutes.

Success! Or…

You’ve found it! That link right there should take you to the page you need. You’re so close you can almost taste success on your tongue. You reach out to tap it, and then, the unthinkable happens. The screen glitches. A simple tap has been interpreted as zooming out, or moving to a completely unexpected part of the page. This can’t be happening. But it is.

Fury

You feel the pure rage rising in your chest. Why is this happening? Why to you? Why now? Who designed this indescribably junky website? How have they missed such glaringly obvious failures? Angrily, you tap at your phone, hoping desperately something good will happen. It must. Something eventually will work. Ugh!!!

Taking a Step Back

You take in a deep breath. It’s been ten minutes that you’ve been desperately tapping, shaking, and internally screaming at your screen. Calmly, you accept the fact that this website never has and never will cooperate with you in any capacity. You can’t make it. All you can do is realize that it will never work.

Clicking Away

The website will not work. With this realization, you are freed from your anger and confusion. You open up a new tab with full hopes of finding a more mobile responsive webpage to aid you in your travels through the land of the Internet’s wisdom. Your ordeal has finally come to an end.

While this may all seem like an innocent waste of a few minutes that, though frustrating, has no lasting consequences, the truth could not be farther from this. These seven stages can cripple a business, lethally draining customers away from your service to those of your competitors. If you want to avoid sending your potential clients into such a tailspin when they visit your website, contact Whirl Sites. Whirl Sites has mastered the science of designing artful and effective mobile responsive webpages. Serving the greater Indianapolis area, including Plainfield, Fishers, and Carmel, and beyond, since 2014, we have the expertise to help you too.  Don’t wait for another client to click away. Call us at 317-892-9435 today!

Website Content that Visitors Will Actually Read

There is a lot to think about when you are launching a website.  You want it to look great.  It needs to function correctly.  People must be able to find it.  Finally, you want its content to communicate to the audience.  This last objective can be difficult to accomplish, especially if your products or services are more technical or complicated.  Here are some tips to make your website content more readable.

Consider Your Audience

As you write your website content, your overarching principle should be to consider your audience.  As a small business owner, you are likely an expert in your products and services.  You probably know more about the industry in which you work than most of your customers even want to know.  While all your knowledge helps you run your business, it can actually prevent you from communicating effectively with potential customers.  You may assume that they know as much as you do.  Consequentially, you may forget to start with the basic information that prospects want and need to know.  It is to your advantage to take a step back and think about your product or service from the point of view of the typical visitor to your website.

Avoid Jargon

Another principle that follows from the first is to avoid jargon.  Your vocabulary is probably replete with words and phrases that are commonplace in your industry, yet unknown to the wider population.  To many prospects (even those in a related industry), this jargon is like a foreign language.  Since the words are not known or used outside your circle, others may be confused or misled by your use of jargon.  Or they may just assume that your content is incomprehensible and quit reading it altogether.  You should always use everyday, easily understood language that all visitors can understand, no matter how familiar they may be with your products or services.

Be Clear and Concise

In addition to choosing words that are clear, you should also strive to keep the whole text as clear and concise as possible.  It’s easy to get carried away by your passion for your business.  This can result in long, rambling sentences that are hard for outsiders to decipher.  You should keep your sentences simple and short.  This increases the chances that all readers will get the point of what you’re saying.  Business owners can also fall into the trap of making content too technical.  You may want to share every favorable spec or interesting feature.  Yet the problem is that most potential customers don’t care that much about the details of your product.  They just want to know how it benefits them!  Keep your content from getting bogged down with too many highly specific details.

Work with the Reader’s Eye

Finally, beyond just the words that you choosing to write, consider how the words look on the webpage.  Our brains have become accustomed to getting information in small chunks.  For ears, we like sound bites.  For eyes, it’s bullet points.  You can take advantage of this preference by giving them text that is arranged in a way that is pleasing to the eye.  In addition to bullets points, small paragraphs and informative headlines will also help your readers to stay engaged and get the information they need.  You will also want to make sure that you use easy-to-read fonts and instructive icons.  Making it easier on the reader’s eyes will make it easier for you to communicate.

You don’t write your website content for yourself.  You write it for your customers and prospects.  That’s why it’s so important that you tailor your content to make it easy for your readers.  This is just one piece of the complex task of producing a good-looking, well-functioning website.  At Whirl Sites, we get it!  We consider each of the elements necessary to produce a brilliant website.  From design to function to searchability to content, we will take care of it all for you.

In addition to our ability to quickly set up a customizable website for you, we also offer content creation services.  We can help you launch an effective website with a minimal investment of your time, effort, and capital.  Join the list of businesses and organizations in Brownsburg, Avon, Carmel, and throughout central Indiana that are benefitting from the Whirl Sites advantage.  Call us at 317-892-9435 to get started today!

The Advantages of Whirl Sites Managed WordPress Hosting

When business owners consider purchasing a Whirl Site, their focus is often on website creation.  This is understandable.  Many of Whirl Site’s advantages are concentrated in the design and function of these customizable websites. Yet creating brilliantly designed, smoothly functioning mobile responsive websites is just the beginning.  Whirl Sites also provides ongoing managed WordPress hosting to protect our websites.  But is Whirl Sites hosting at $49 per month worth it when hosting can be purchased at a much lower cost?  Absolutely and here’s why.

Speed

If you are tuned in to the online environment, you know that speed is important.  I’m talking about how quickly your website loads.  In the current environment, online visitors have little patience to wait for a website to load.  That means that if your site does not load quickly, a significant number of potential customers will simply give up on your website…and you!  So what does that have to do with hosting?  A lot actually.  Those cut-rate plans often ask you to sacrifice on speed.  With our hosting, your website will load quickly.  If you do have a problem with speed, we have hosting strategy experts who will figure out what the problem is and find a solution.

Software Updates

Technology is constantly changing these days, and that includes the software platforms upon which websites are built.  For this reason, you have to be vigilant about installing the latest updates and plugins as they become available.  Failure to do this can result in your website working ineffectively or not working at all.  When you have Whirl Sites managed hosting, we take care of this for you.  We regularly update your software and at the same time make sure your website is still functioning the way it is supposed to.  Cheaper hosting plans do not include this kind of service.  They leave this important task to you.

Security

A final advantage you will enjoy with Whirl Sites hosting is better security.  We have measures in place to ensure that your site is protected against a hack.  Our proactive steps will greatly reduce your risk of being hacked.  In the unlikely event that your website is hacked, we will clean it up and fix any damage.  When you have your hosting with us, restoring your website from a hack is our responsibility – not yours.  If you have a bargain hosting plan, this burden usually falls entirely on you.  And it won’t be a bargain to hire someone to take care of your problem.  It could cost hundreds of dollars or more.

Yes, ongoing managed hosting with Whirl Sites is a bit more expensive than some other plans, but isn’t your peace of mind worth it?  We make it simple to launch your Whirl Site.  Similarly, we make it simple to keep your Whirl Site functioning smoothly and securely.  Our managed hosting of our Whirl Sites is making life simpler for businesses and organizations in central Indiana, including Indianapolis, Avon, and Fishers, and beyond.  So what are you waiting for?  Give us a call at 317-892-9435 to get started today!

4 Things Good Websites Communicate

As human beings, we are constantly observing and analyzing.  We use the information we gather to make wise decisions.  Your customers are no different.  In every interaction with your business, they are gathering data.  They are looking for clues about your company and your products or services.  This includes the interactions they have with you via the web.  What do you want to communicate to your customers when they visit your website?  Here are a few things good websites communicate.

Show Them You Are Trustworthy

Businesses that are new, small, or unknown may struggle with convincing prospective customers that they are worthy of trust.  Limited knowledge may lead a prospect to jump to less than flattering conclusions.  Just having a website can often go a long way in counteracting this tendency.  A website can communicate a sense of permanence and stability.  Your website also gives you a great place to promote your associations or awards, all of which improves your credibility. Furthermore, when the website works smoothly, looks professional, and contains helpful, error-free content, customers have more reason to trust the business.

Convince Them Your Product or Service is Worth Trying

No one knows your product or service better than you do.  One of your primary challenges is to communicate this knowledge to prospective customers.  A well-designed website gives you a great platform for doing this.  It is important that you take advantage of every available capability.  Great content that is clear, concise, and compelling is essential.  You can also use photos or even videos to showcase your product or service.  Beyond this, you can also use your website to report statistics about your business success or share the glowing reviews of current customers.

Demonstrate Your Excellent Customer Service

Prospective customers will be interested in your products, but they will also be looking for clues about how you treat your customers.  Will you be prompt in addressing their concerns?  Will you go to any length to make up for a bad experience?  If they need to contact you, will it be easy for them to talk to the right person?  While they can’t know for sure until they put your customer service to the test, they can get indications from your website.  You can demonstrate your dedication to making their experience a positive one by not only saying so in words, but also including clear methods for making direct contact with you.  Detailing a specific and simple process for contacting the appropriate people within your organization can demonstrate your commitment to treating them fairly and making sure they are happy.

Show Them How You Make Things Simple

Like you, your potential customers are likely to be busy people.  You don’t want them to have to work hard to investigate or buy your products.  Simplify your prospects’ interaction with you and you will go a long way toward cultivating a positive feeling toward your business and your products.  How can you do this?  First of all, make sure navigation is simple, straightforward, and intuitive.  Don’t hide important elements of your website or jumble unrelated information together.  Second, guide them with appropriate headlines and guideposts so they know where to look for the information they seek.  Third, utilize simple forms for common activities on your website, such as requesting information or contacting a salesperson.  Finally, if you sell online from your website, make that the e-commerce components on your site are simple and, most importantly, functional.

Your website is a great way to communicate to potential customers and actual customers about who you are and what you do.  If you don’t have a website or if your website needs to be updated, Whirl Sites can help.  All our sites begin with a foundation that is tuned in to the needs of online visitors.  They are designed to be mobile responsive and load quickly.  We utilize a navigation structure that is clear, simple, and intuitive.  If you need help with content, we offer a cost-effective solution.  Based in the greater Indianapolis area, Whirl Sites helps small businesses in Brownsburg, Carmel, Zionsville, and beyond to communicate with customers and prospects.  Our innovative websites are surprisingly affordable and require minimal time or effort on your part.  Give us a call (317.892.9435) or visit us online to see how easy it is to get started.

What You Might Lose Without a Mobile Responsive Website

As a small business owner, you probably know that it is important to have a website.  But will just any website do?  Clearly, no one believes that the quality and substance of your website don’t matter.  One extremely important element of any website is its ability to be viewed on a multiplicity of electronic devices.  In other words, it’s important to have a mobile responsive website.  The disadvantages that come from having a website that is not mobile responsive have been well-documented (as in this article from Huffington Post).  Keep reading for a list of some that we feel are significant.

Teeny, Tiny Text

Some of us have near-perfect eyesight, and even the teeniest of tiny fonts don’t faze us.  But the text of a nonmobile responsive site as it appears on your smart phone can give even your 20/20 vision a challenge.  Obviously, this makes text hard to read.  If visitors can’t read your text, it doesn’t matter what awesome content you have.  Many visitors will not expend the effort needed to make tiny text more readable.  Some will just simply move on to a mobile responsive site that is more reader-friendly.

Slow Loading Site

Websites that are mobile responsive are designed to load quickly regardless of the device.  On the contrary, a website designed for desktop use will usually load more slowly on a mobile device.  Given how impatient we have become as a society, do you want to take the chance that your visitors will stick around for your slow loading site?

Inaccessible Information

The previous two disadvantages will necessarily make it harder for customers and prospects to find the information they are looking for.  In addition, the way pages are displayed on mobile devices may keep viewers from even knowing what information is available or how it can be accessed.  Some information may be completely unseen on certain devices.  Visitors who can’t find what they need won’t waste time playing hide-and-seek on your website.

Dysfunctional Forms or Tools

While giving information on your website is important, these days many small businesses are using their websites to do so much more.  Gathering valuable data is one important function that businesses rely on websites to perform.  However, if your website is not mobile responsive, your forms may not work on all devices.  Similarly, if you offer visitors the ability to buy on your website, this vital feature might not be usable on mobile devices.  How much data are you willing to lose out on?  Even more so, how many sales are you willing to give up?

Visitor Frustration

All these disadvantages add up to one thing – frustration.  Any one of these problems can cause a fair amount of frustration, but as multiple problems occur, visitors are sure to lose patience and give up on your website.  Prospective customers who become annoyed by your ineffective website will leave with a negative perception of your website…and worse yet, your company.

Online Invisibility

So far, we’ve been discussing problems that occur for visitors to a nonmobile responsive website.  Yet what if your website isn’t even findable to potential customers searching for products or services like yours?  Since websites that are not mobile responsive generally receive lower search rankings, these websites may be largely invisible to searchers.  It’s pointless to have a website if no one can find it.

With all the disadvantages, it really doesn’t make much sense to have a website that is not mobile responsive.  Yet the cost of purchasing a custom mobile responsive website can be significant.  Whirl Sites provides a cost-effective solution to this dilemma.  By utilizing our own templates that can be customized for each customer, we keep costs low while providing a product with high-quality performance.  Businesses and organizations in the Indianapolis area are already taking advantage of Whirl Sites.  Call us at 317.892.9435 or visit us online for answers to your questions.  We are ready to get started when you are!

Two Common “Reasons” Businesses Fail to Get or Update a Website

The evidence seems incontrovertible.  Having a website can benefit your business in a host of different ways.  It promotes your brand recognition, helps you get your message out to your target audience, makes your business more visible to prospective customers, and even provides a place for you to make online sales.  That’s just the beginning of what a business website can help you do.  Yet some small business owners still don’t have one.  Others have a website that is hopelessly outdated or barely functional.  Why?  Two reasons that are often cited are lack of time and lack of money.  But if you consider the cost-effective websites that Whirl Sites offer, these reasons really don’t hold water.  They are merely excuses!

“I Don’t Have the Time to Launch or Update a Website.”

Creating a website from initial design to final launch is not an easy task.  We get it!  That’s our business so we understand how hard it is to get everything just right.  However, we also know that you don’t have to do all the work yourself.  That was why we created Whirl Sites in the first place.  We wanted to give businesses an option that wouldn’t cost them a lot in time, effort, or money.  When you buy a Whirl Site, you can make the fun and easy decisions based on your tastes, and we’ll do the rest.  You pick a template that appeals to you, tell us what colors you’d like us to use, and give us pertinent information about your business.  We combine your preferences with our designs to create a website that looks great, functions efficiently, and reflects the character of your business or organization.

So you can see that it really takes very little time and effort on your part to launch a Whirl Site.  The one exception that does require some input from you is content.  Your website needs to tell visitors the story of who you are and what kinds of goods or services you provide.  Some businesses have already invested in creating clear content.  If this is the case, we are able to simply lift this content into your Whirl Site.  In the case of a website redesign, we can take content from your old website and add it to your new and improved Whirl Site.

If the necessary content does not exist, we have a team of writers who will write and optimize content for your Whirl Site at the cost of $150 per page.  Your investment of time in this process is limited.  We ask that you make yourself available for an interview (usually lasting around 1 hour or less).  From this interview, we will gather information from which we will write your content.  Again, your time investment in this process is minimal.

“I Don’t Have the Money to Launch or Update a Website.”

I know what you’re thinking.  If your business is going to have a website, it is going to be a good one.  You don’t want one that looks like everyone else’s.  I’m sure you don’t want one that looks unprofessional or adolescent.  And you absolutely do not want a website that doesn’t work right.  To get a website that is attractive, professional, and functional, you’re going to need to buy a pricey custom website, right? Wrong.  While a custom website is a great investment for some businesses, it is just an unnecessary expense for others.  Whirl Sites are a cost-effective alternative that allows you to get a website without lowering your standards.  Our templates are made to function smoothly and correctly and feature professional, eye-catching designs.

Much less expensive than a custom website, the cost of a Whirl Site is an amazing $499.  This makes a Whirl Site a very smart investment.  For a fraction of the cost of a custom website, you can increase visibility, upgrade your image, strengthen communication with customers and prospects, and broaden your target market.  Where else could you invest a mere $500 and receive so many benefits?  And remember that this one-time investment can reap benefits far into the future.  A website, unlike a paper marketing piece, can go on reaching prospects for years without re-printing or re-distribution.

I think we’ve shown that your “reasons” are really nothing more than excuses.  Furthermore, the ease and cost-effectiveness of launching a Whirl Site make your excuses seem pretty flimsy.  It’s time to quit making excuses and just give us a whirl.  We are helping small businesses and organizations across central Indiana, from Avon to Zionsville to experience the advantages of a well-designed, visually appealing website without incurring a major cost in either time or money.  We can do the same for you.  Give us a call at 317.892.9435 and we will get you started.

How Bad Source Code Can Affect Your Website

There is a lot to think about when you are creating or revamping a website.  What kind of a design will it have?  How will the navigation be structured?  What content will you add?  But unless you are doing the coding yourself, you probably won’t give a single thought to the source code of your website.  In fact, you may be wondering what source code is and why you should care.  In short, source code is the set of instructions, written in the appropriate computer language, that governs the look, actions, and interactions of your website.  While you may not understand much about source code and how it works, you should still care about your website’s source code because it can affect the function of your website.  Here are some effects that inaccurate source code can have on your website.

Missed SEO Opportunities

SEO is a big deal these days.  Having good SEO means that your website will be found by more potential customers searching for your types of products or services.  There are a lot of things that can be done to improve your SEO.  But often businesses miss one huge opportunity: failing to add information to a website’s back-end which specifies fields such as page title and a meta description.  This information does not show up on the pages of your website, but it can make a huge difference in your SEO rankings.

Downgrading from Search Engines

Beyond just missed opportunities, mistakes or omissions in source code can also adversely affect how search engines evaluate your website.  Sometimes the code on your website’s back-end can actually tell search engines not to find certain pages or not to index those pages.  These pages will have no chance of showing up in search results.  Having too much extraneous code or hiding SEO-rich content on the back-end can cause search engines to look unfavorably on those pages.  Bad code can cause you to lose any hope of winning the SEO game.

Nonworking Links

Source code affects more than just SEO.  Since the source code tells your website how to function, errors in it can cause malfunction.  Bad code can cause links within your website to stop working correctly.  When this occurs, visitors will not be able to navigate from page to page.  They may not be able to reach some pages at all.  Obviously, this can create frustration for your visitors.  Furthermore, if prospects cannot find information about your product or service, they probably are not going to buy it.

Slower Loading Pages

Another effect that inefficient code can have on your website is pages that load slowly.  When the source code is full of unnecessary code or code with bugs, it takes longer for a computer to read the code and display the page. While visitors may not be directly impeded from reaching pages by slow-loading pages, they may just give up while waiting.  The last thing you want to do is make your prospective customers wait and thereby cause them to look elsewhere.

Increased Likelihood of Being Hacked

Many small businesses fear a website hack.  And for good reason!  The mess that a hack creates can be difficult to clean up, and the damage can be immense.  But did you know that having clean code can provide protection against the insidious work of hackers?  Code that contains errors or extraneous lines can give hackers a way into your site.  Alternatively, code that is straightforward keeps the doors of your website locked.  Just as a home with securely locked doors will keep much (though not all) mischief outside, a well-coded website will prevent much destructive online hacking.

As you can see, bad code is not irrelevant.  While you don’t see it or even necessarily know what it is doing, it can have major effects on your website’s performance or security.  At Whirl Sites, we are proud of our clean, straightforward code.  We believe this is part of what makes our customizable websites a superior product.  It’s not just how good they look; it’s also how well they are built!  Working with small businesses in Carmel, Noblesville, Brownsburg, and throughout central Indiana and beyond, Whirl Sites provides quality customizable website with quality code.  If you’re ready to give us a whirl, visit our website or call us at 317-892-9435 to get started.

The Difference Between Mobile and Mobile Responsive Websites

mobile responsive websites“Mobile websites” and “mobile responsive websites” are the same, right? Wrong.  While there are some similarities between these, they are not the same.  Understanding the difference can help you make wise decisions about your website.

Mobile Websites

The world is definitely becoming more mobile all the time.  Mobile devices are growing in popularity and use.  Searches on mobile devices are on the rise.  Furthermore, the predictable future seems to be continuing in that direction.  For this reason, many businesses clearly recognize their need for a mobile option.  A mobile website is a completely separate website that operates in parallel to a traditional desktop version.  It is designed to look good and work well on a mobile device.  Businesses almost always maintain a traditional website for desktop users in addition to the mobile website.

Mobile Responsive Websites

Another alternative that businesses can choose is a mobile responsive website.  It sounds the same, but has some significant differences.  A mobile website is designed specifically to render well on a mobile device.  On the other hand, a mobile responsive website is designed to adjust itself to whatever device opens it.  While a mobile website works in tandem with a traditional website, a mobile responsive website is a single website that serves both mobile and desktop users.

Reasons to Choose a Mobile Website

With the huge market of searchers and buyers who are using mobile devices, mobile friendly sites are a virtual necessity.  In general, mobile websites are a less expensive and easier to design option.  Mobile responsive coding is typically more complicated in order to enable the website to adjust to different screen sizes.  It is not an easy undertaking and some businesses choose to maintain two websites in order to avoid the cost and complexity of a mobile responsive website.

Reasons to Choose a Mobile Responsive Website

Mobile responsive websites may be more difficult in the short term.  However, in the long term, they are often the best option.  First of all, a single website is simpler to maintain and update.  When you have two websites, the work is doubled.  Additionally, having two websites means that you have two domains and two URLs.  This can have a negative effect on organic search results for the two sites as well as links from other sources.  Because these websites are treated as distinct, your SEO and link-building efforts may be diluted or require duplication.

All Whirl Sites are mobile responsive websites.  These may not be right for everyone in every situation, but we believe that they are often the best choice.  If you are looking for a painless, affordable way to launch a website for your small business or organization, Whirl Sites might be the answer you’re seeking.  We offer businesses and nonprofits in the Indianapolis metro area, including Zionsville, Westfield, and Avon, (or anywhere with an internet connection) the opportunity to get their message out on an attractive, functioning website.  Call us at 317-892-9435, and we will have your Whirl Site ready to go in a matter of days.

The Simplicity of Whirl Sites, Easy to Use Websites

easy to use websitesFew things are as simple as we’d like them to be.  One small change can too often trigger an avalanche of complications.  Take, for example, a straightforward change to your service offerings or an addition to your product line.  This can have effects throughout your business.  Changes, even relatively small ones, can also necessitate changes to your website.  You don’t want customers or prospects dealing with old information so you need to make any required changes quickly.  Fortunately, Whirl Sites are easy to use websites, which make updates simple.

Quickly Add or Update Text, Pictures, and Even Video

Whether you need to change a word or totally overhaul your content, making changes and additions to your Whirl Site is easy.  All our Whirl Sites are built on the WordPress platform, which is popular for many reasons including its ease of use.  After logging into the editor, you can type your content or paste it in from another source.  You can also swap out pictures or change the size or other attributes of images as needed.  You can even upload videos to your Whirl Site.

Make Updates Yourself Without Special Programs or Knowledge

Having to depend on someone else to perform a task automatically makes that task more complicated.  With Whirl Sites, you don’t have to wait until an IT expert is available to make updates.  You can do it yourself.  Think you don’t have the skills to do it?  That’s nonsense!  If you know how to use Microsoft Word, you can update your Whirl Sites pages.  No coding knowledge or technical experience is required.  And you don’t need to have any special software either.  Everything you need is right there on your site.

Refresh Your Memory Any Time

As simple as the process is, it may not be easily retrievable from your memory.  We get it – you have a lot on your mind!  That’s why we created a series of voice-over webcast tutorials to show you step-by-step how to get it done.  We give you tips on what to do and even what to avoid.  These videos are available for your viewing at any time.  Our videos can also be passed on to others in your business who might work on your website.  The WordPress training videos that we provide eliminate the need for you to explain the process to others you delegate to do work on your site.

As a small business owner, you make the tough decisions.  You deal with the everyday irritation.  You solve the intractable problems.  There are enough difficulties that cannot be avoided so when you find a simple option, you jump on it.  Whirl Sites are easy to use websites that help you get your message out.  Business and organizations in the greater Indianapolis are already benefitting from Whirl Sites.  We’re providing simple, affordable website solutions for businesses and organizations in Avon, Brownsburg, and Fishers.  Keep it simple and give us a Whirl!  We can get your website up in a few days with little effort on your part.  Call today (317-892-9435) or visit us online.

Using Video on Your Website

videoIf a picture is worth a thousand words, then what is a video worth? Obviously much more than even a picture.  They are able to show movement, action, and change in a way that text and still pictures cannot.  When added to your website, video can quickly bring a new depth and breadth to your communication and customer interaction in these ways.

Make it Personal

With videos, you are better able to share your story and yourself.  Much human communication is nonverbal, and text and even pictures lose that whole aspect.  Videos allow you to introduce yourself is a memorable way to customers and potential customers.  This is especially important in a service-oriented business.  It is also important in cases where trust is a major factor in buying decisions.

Connect with Visitors

Similarly, video gives you a platform to connect with visitors to your site.  Viewers will feel more personally connected to what they have seen.  This may make them feel more comfortable calling to ask a question.  It can also give them a sense of confidence in your business or organization.

Show Off Your Products or Services

Sometimes it is hard to describe in words how your product works or exactly what your service includes.  A video gives you the opportunity to show instead of tell.  Give prospects a glimpse at how easy it is to use.  Demonstrate the quality of your product by giving them a peak at the internal components.  Show them in real life how well the product works.  You can also include important information for current customers, such as how to assemble your product or perform routine maintenance.

Improve Your Search Rankings

Just as important as what you see is what you don’t see.  Behind the scenes, your website is being evaluated and ranked by search engines.  There are many things that you can do to improve those rankings, and video is just one.  Search engines view video favorably so the addition of a video to your site may get you pushed closer to the top of the page.

Keep Them Coming Back

When you have interesting content that grabs the attention of viewers and communicates relevant information, people will come back to your website.  In general, videos definitely get and keep the attention of visitors.  Videos that are clear and informative will make an impact.  If you are able to keep adding more videos, visitors will return to see what is new.  Increased traffic is always good for sales.

Whirl Sites websites allow you to add all kinds of content, even video, with ease.  We are helping small businesses and organizations in the greater Indianapolis area (and beyond) establish a more visible online presence with our well-designed and well-functioning websites.  Our streamlined process makes our websites simple and affordable for our customers, and we can have them ready to go in a few days. Whether your business is located in Carmel, Noblesville, Zionsville, or across the country, you would love to help you take your business to the next level with a quality website at a reasonable price. Call us at 317-892-9435 or visit our website to learn more.

Five Things You Can Accomplish with a Blog

blog

Blogs are a big marketing trend right now, but they are more than just a fad.  They really can help you reach some of your most important marketing objectives.  Here are just 5 things that you can accomplish with a blog.

Communicate Helpful Information.

In you’re like most small business owners, you have a lot you’d like to say.  You have a brain full of accumulated information that you’d love to share with your customers and prospects.  Information about your company, your product, your industry.  Blogging is a great way to share this information in a friendly way.

Connect with Customers and Prospects.

One strength of a blog is that it gives you the ability to give customers and prospects information they want and need.  While you may know your industry forward and backward, the general public doesn’t.  They are searching for background information and technical expertise as well as practical applications and tips to make them more knowledgeable consumers and users of your product.  With a blog you can communicate what you know with eager consumers.

Create Natural Sales Opportunities.

As you write about your industry, you will naturally be including facts about how your product fits into that industry.  Since you know your product really well, you have a great opportunity to share with your readers its best features and benefits.  Presenting your product or service within the context of the industry gives consumers the data they need to make an informed decision.  Hopefully, that informed decision will result in a sale.

Establish Yourself as an Industry Expert.

Today’s consumer wants to know more and more.  They want to know more about how things work, why things work the way they do, how to compare competing products, how to best use products, and just industry-related practical advice.  Since you live every day in your industry, you are an expert.  You know the things others want to know.  If you are willing to share that knowledge in a blog, consumers will look to you as an expert…because you are!

Boost Your SEO.

In addition to the natural advantages provided by blogs, there is also a less obvious benefit.  Behind the scenes, your online content is influencing your SEO rankings.  As you add more content to your website, your SEO will improve.  If you are adding relevant content regularly by posting blogs consistently, your SEO ranking will continue to advance.  This means that you will be more likely to be found in online searches.

Of course, before you can blog, you need a website with blogging capabilities.  All Whirl Sites websites include a blog so you can start writing and promoting yourself as soon as we get your site up and running.  Since our websites are built on the WordPress platform, blogs (and all your website content) are easy to post.  You don’t need any coding knowledge to post blogs on our sites.  In fact, if you know how to use Word, our WordPress-based websites will be no problem.  Whirl Sites serves customers in central Indiana, including the communities of Carmel, Brownsburg, Fishers, and Indianapolis.  We help small businesses and organizations to make the most of their limited resources by providing affordable websites that work smoothly and look professional and appealing.  Give us a call at 317-892-9435 or visit our website to learn more.

Understanding What Drives Website Traffic

website trafficWhen you create or evaluate your website, it’s easy to make it all about you.  What you like, what you want to say, what looks good to you.  And that’s fine because, after all, your website is a reflection of you.  But how much thought have you given to your potential website traffic?  As you make decisions about your website, it is helpful to think about why prospects may visit your site and what they are looking for.  Here are four reasons people may be visiting your site.

Information About Your Company

Sometimes people find their way to your website through an online search.  These visitors may have never heard of you before.  Think of your website as a way to introduce yourself to these visitors online.  Others may have heard of your business, but they want to know more.  In both cases, you would do well to think about what kind of information about your company will be the most helpful.  You also want to be sure that the organization of your site makes sense.   Make it easy for visitors to find pertinent information.

Information About Your Products or Services

Other visitors may not be interested in your business as an entity.  They may only care about the products or services that you provide.  You want to be sure that you provide relevant information.  Anticipate the questions prospective customers may have and then answer them.  Let them know how your products or services are superior to those of your competitors.  Be sure to focus on benefits that will appeal to visitors personally rather than features that you, as an industry expert, are impressed with.

Ways to Contact Your Business

Another subset of visitors will be familiar with your business and product but are interested in contacting you.  They may be current customers who have questions about a recent purchase.  Others may be considering a purchase but need additional information.  For these visitors, you want to make sure that your contact information is correct, easy to find, and presented in way that makes contact simple.

Special Deals You May Be Offering

Finally, other visitors will be customers that know how great your business is.  They are simply looking for a good deal that they can take advantage of.  Having a special offer gives shoppers a nudge to actually pull the trigger.  Can you offer a cost-savings as an extra enticement to buy?  Do you have a special package deal that you could promote?

Knowing what visitors are looking for is a good first step, whether you are creating a brand new website or improving your current one.   With that insight, you can construct an effective website.  If you’re ready to get started, Whirl Sites can help.  Our professionally designed templates utilize intuitive visuals to direct visitors to key information.  We also work with you to develop a simple, straightforward navigation structure to make information easy to find.  If you need it, we can even help you develop engaging content.  Whirl Sites has worked with businesses and organizations throughout the greater Indianapolis area from Avon to Zionsville as well as across the Midwest.  Visit our website to peruse our classy designs or call us at 317-892-9435 to find out more.

Virtually Limitless Website Options

website optionsEach small business or organization has its own personality.  And this comes through in your website.  Or it should.  When you design your website, it is a reflection of you.  Or it should be.  Yet when the options you have to choose from are limited, you may not really be able to find a choice that correctly reflects who you are as a business.

This is why businesses often choose a custom website.  In this model, you make all the decisions.  You can have things just how you want them.  Best of all, someone will do it for you.  But you will pay for it.  Custom websites can be quite pricey, and the more complex your tastes are, the more you will pay.  Is there another way to get a website capable of expressing the essential character of your business without paying a premium for it?  Actually, there is.  Customizable websites provide options at a cost-conscious price.

Professionally Designed Templates

Customizable websites start with a template.  These templates are designed by professional web designers.  We know what works and what doesn’t.  We know what looks good and what doesn’t.  We’ve taken the knowledge we’ve gained from working on custom websites and put it to work in our templates.  This is our starting point.

Personalized Elements

But that is just where we start.  You shouldn’t think that since you start out with a template that every website built on that template looks the same.  Nothing could be farther from the truth.  This is where you can let your style show.  You can determine basic structural elements such as the number of focus boxes used and the size of the slider.  You can decide which fonts and colors best convey your brand.  Finally, express the individual character of your business or organization by adding icons and photos of your choice.

Expert Guidance

So how many possible combinations of these customizable websites exist?  Well, for you math geeks out there, taking just a couple of the variables yields the following equation:

8 templates x 140 colors x 6 fonts x 140 font colors = 940,800 possibilities

And this only takes a few of the variables into account.  This doesn’t even address structural elements, which can change your website’s look, as well as your photo and icon picks.  With all the choices available, you may need some guidance.  “Which picture would look best here?”  “How many focus boxes do I need?”  “Which colors go best with the rest of my design?”  If you find yourself unsure of design choices, that’s okay.  That’s what we’re here for.  We will give you our expert opinion to make your website look great.

As you can see, customizable websites are a great way to go.  They offer you tried and true templates, lots of options, and help from professional designers.  Whether you are in Carmel, Brownsburg, Fishers, Indianapolis, or anywhere within reach of the internet, our customizable websites will help you get your message out.  If you are ready to try one for yourself, go ahead – give us a Whirl!  Call us at 317-892-9435 today to get started.

Facebook and Your Website Make a Great Marketing Team

Woman with laptop sit relaxed green grass

Chocolate cake is great – few people would argue with that.  Ice cream is a sweet treat – ask any kid on a summer day.  But together chocolate cake and ice cream are irresistible.  The combination of chocolately goodness and refreshing creaminess makes an unbeatable team.  Similarly (but with fewer calories), you can create a powerful marketing force by combining your Facebook page and website.

Using Facebook to Promote Your Website

Facebook is a smart way to promote your website and drive traffic to it.  Posting on Facebook gives you an opportunity to reach a broad audience.  You can take advantage of this reach by linking back to your blog or website.  Facebook also has the added benefit of enjoying preferred status on Google searches.  This means that your posts using strategic key words should show up closer to the top of the searches your potential customers are making.   With any luck (and interest-grabbing posts), those potential customers will then visit your website.

Using Your Website to Bolster Your Social Media Presence

But what if you don’t have a website?  There are some businesses who choose to operate without a website and count on a Facebook page alone to target customers.  However, choosing to limit your business in this way really puts you at a disadvantage.  Think about it – one avenue for getting found and reaching people is always inferior to two.  Additionally, when you only have a Facebook page and not a website, visitors will inevitably ask questions.  Is this a new business?  Is this business that small?  Is this business shady or unreliable?  These assumptions may be invalid but some prospects will still have them.  A website helps you to establish your credibility and give you a place to provide more detailed product information.

Maybe you are not getting the visits and leads you need from your Facebook page alone.  Or maybe you have a Facebook page and are getting some traction but would like to take your marketing to the next level.  Either way, Whirl Sites can provide you with a well-designed WordPress website that is customized to suit your tastes and your needs.  We’ll help you enhance your online presence whether you’re in local Brownsburg, Plainfield, and Zionsville or across the country.  Don’t miss out on the opportunities for using Facebook and a good website in tandem.  Get started now by calling us at 317-892-9435 or visiting us online.

Ongoing WordPress Managed Hosting Service

WordPress managed hosting serviceBuilding a website is a project and while you’re in the midst of the creation phase, it requires some thought and attention.  Even if you are hiring someone else to build your website, you still have decisions to make.  First, you have to decide who you will hire.  This initial decision alone takes a bit of research and decision-making.  Then you’ll have decisions about how you want your website to look, how many pages you’ll have, what content you want to include on it, and how you will want the information to be organized.  But like all projects, the creation phase of your website will end and you will stop making decisions about your website and start enjoying the fruits of what you’ve created.

The Value of WordPress Managed Hosting

At this time, you will not be thinking critically about your website and how it’s working.  In fact, you will rarely think about it at all…unless you have a problem.  That is why it is important that you consider the future while you are making choices now.  Choices you make early in the process can have consequences after your website is up and running.  One of these choices is in who will be managing your website after launch. Of the many benefits of a Whirl Sites website, one is our ongoing WordPress managed hosting service.  That string of words may not mean much to you, but it boils down to two valuable services: software updates and security.

Keeping Your Website Software Up-To-Date

Most people rarely think about the software upon which a website is built.  Invisible behind the interesting images and engaging text is the code that enables the website to run correctly.  When everything is running smoothly, there is no need to think about the software.  However, periodic maintenance is required to ensure that your site will continue running smoothly.  Whirl Sites’ hosting service will perform this maintenance and keep all software and plug-ins current.  Since this occurs behind the scenes, you can go on NOT thinking about your website and how well it is functioning!

Keeping Your Website Secure

Another concern that you may occasionally give thought to is your website’s security.  Every small business owner fears a website hack and the damage it can do.  But just worrying and hoping it won’t happen is not a very good strategy for protecting yourself.  Fortunately, as part of our hosting services, Whirl Sites is working to keep you protected.  For starters, we help you with smart password selection.  In addition to helping you be proactive against online attacks, we keep your security software up-to-date and monitor for attempted attacks.  Finally, if something does happen to breach your security, we take care of cleaning up the mess.  Again, we want you to be able to NOT think about your website and just go on enjoying it!

Do you have more questions about Whirl Sites and the ongoing WordPress managed hosting service we provide for all our websites?  We would love to discuss in more detail the comprehensive service that we provide.  We would love to talk to you about why it makes sense for small businesses who don’t have dedicated IT resources.  We would love to explain how we can make our websites and our hosting service so affordable.  Whirl Sites is based in Brownsburg, Indiana, but most of our business is done online or by phone so we are able to serve you wherever your business is located.  Whether you are in Carmel, Noblesville, Avon, Indianapolis, or Timbuktu, Whirl Sites is ready to partner with you.  Call today at 317-892-9435 to find out more or to get started.  Give us a Whirl!

Using a Landing Page to Accomplish Your Marketing Goals

landing pageHave you noticed that the world is full of chaos and noise?  Distraction is everywhere, and even important messages tend to get drown out by the clamor.  Connecting with prospects and customers requires businesses to think strategically.  Tools are available that can help you reach your customers, communicate with them, direct them, and gather information about them.  In fact, there is one that can help you with all these objectives. It’s called a landing page and here’s how you can use it for focused marketing efforts.

Focused Communication to Visitors

A landing page is a web page created around a specific offer or event.  You can funnel traffic to your landing page by presenting an attractive offer within a marketing campaign.  For example, you might offer free shipping or a free gift for visiting your landing page and following the directions. An effective landing page will clearly and concisely communicate what you want your visitors to do. For example, you might ask visitors to give you their email address or mailing address in order to receive what you’ve offered.  With a landing page that is well-thought-out, prospects get just the information that they need – nothing more and nothing less.  Presenting an easy-to-understand message, a clear offer, and simple instructions will increase the chances for success.

Valuable Information from Visitors

A landing page is an effective tool not only to communicate to customers but also to gather information from customers.  If your offer is valuable to visitors, they will willingly give you the information you are seeking in exchange.  This is a great way to capture data about interested customers, which is very valuable.  It gives you an opportunity to follow up further with people who are more likely to actually purchase your product or service.  In an environment filled with both relevant data and meaningless noise, a landing page connects you with quality customer data and creates sales opportunities with a higher likelihood of success.

So maybe a landing page is a great marketing tactic, but it must be difficult to put into place, right?  Well, no, actually they are usually fairly easy to create.  This is especially true if your website is built on the WordPress platform.  You can add or change pages, including landing pages, with ease and as often as needed.

We build our Whirl Sites websites on WordPress and thus provide you with the perfect backdrop for creating your own landing pages.  Landing pages can also be set up on a separate domain that then links to the main domain. So no matter what kind of existing website you have, we can build you a separate landing page linking back to your website.  Whirl Sites has experience providing customizable websites and landing pages to customers in the Indianapolis area as well as around the country.  Call us today at 317-892-9435 to get started!

Boost Your Visibility with Google My Business

Google My BusinessDo you ever feel like your business is invisible online?  Like you’re there at the party, so to speak, but no one is talking to you?  Well, maybe it’s all in your head.  But maybe there just might be something to your negative intuitions.  Maybe your business is not enjoying the online interaction that you would expect because you haven’t done all you can to make sure that you are “visible.”  The good news is that with Google My Business this is an easy problem to fix.

What Google My Business Can Do for You

If you have not yet registered your business with Google My Business (formerly Google Places), you could be putting your business at a disadvantage.  That’s because if Google does not recognize that your business exists, it will not appear on maps that are generated when potential customers do a search for businesses of your type in the area.  For example, let’s say you are a mechanic in Indianapolis, Indiana, who has not registered your business. Someone who lives just down the street could search for “car repair” and your shop would not show up on the map of nearby businesses, ever if you are the closest mechanic to the searcher. This means that your business is missing out!

How to Sign Up

Registering your business does not cost you anything and it is easy to do.  Just go to www.google.com/placesforbusiness and following this simple process:

  1. Sign in to your Google account. (If you don’t have a Google email account, you’ll have to create one.)
  2. Fill out the registration form. (Be sure to answer questions accurately.  If something looks fishy, you may be flagged for review, which will delay activation of your listing.)
  3. When filling out the form, you will need to decide how you would like Google to verify the existence of your business. You can do this by phone or by mail.  When you receive your PIN from Google via the method you chose, you will also receive instructions to complete the registration.
  4. Once registration is complete, Google will activate your listing, usually within 12 hours.

It’s that simple.  With an active listing, your business will be included on maps of your surrounding area.  Additionally, your business will also be displayed closer to the top of search results, even if you don’t have a website.  Furthermore, your customers will be able to write a review of your business on Google+.  This really is worth the few minutes of time that it takes to complete the process.  It is just one easy step that can help your business become more visible online.

Another is having a search-friendly website, like a Whirl Sites website.  Whirl Sites, located in Brownsburg, Indiana, offers a simple, inexpensive solution to your website needs.  If you’re ready to take that step, give us a call at 317-892-9435 to find out how easy our process is.

Four Common Sources of Website User Frustration

website user frustrationWebsites are an ideal platform that many small businesses rely on to accomplish their marketing goals.  Businesses can use their websites to market to prospects, disseminate information, communicate special offers, and provide customer service.  No website is designed with the goal of irritating visitors.  Yet sometimes businesses launch websites that do just that.  Instead of serving the needs of prospective and current customer, they end up generating user frustration. Instead of building their brand, they just create a negative opinion of the business.  Here are four sources of frustration for website users.  You’ll want to be sure to avoid all four!

  1. Slow Loading or Moving.

    Websites that are slow to load or slow to move have a huge problem.  Patience is not a virtue in our society, and this is especially true online.  The truth is that if your website takes too long to load or to move to another page, users will not wait.  How long is too long?  While studies have been done to narrow down the threshold, in the end that doesn’t really matter.  The bottom line is that each visitor has a personal threshold – a length of time that is too long to wait.  And a faster website always has an advantage over a slower website.

  2. Media Overload.

    While it is frustrating to wait for information, it is also frustrating to be immediately bombarded by quickly moving images and loud audio.  Images, audio, and video can be powerful tools to capture viewers’ attention. However, too much can cause the user to shut down mentally.  Remember that users often come to websites with a question to be answered.  When the website hijacks the user’s experience and prevents the user from finding the answers sought, the user may leave that website and seek information elsewhere.  An additional ironic negative of media overload is that these features often have such large embedded files that they actually can use websites to load or move slowly too!

  3. Confusing Navigation.

    By and large, people are lazy, and I don’t mean this is a bad way.  It’s just that we want things to be as easy as possible.  Websites with an easy-to-follow, intuitive navigation make it easy for user.  In contrast, a confusing navigation requires users to work hard to get the information they are seeking.  In most cases, visitors will just give up and go to another website – maybe even the website of one of your competitors.

  4. Unclear or Inadequate Content.

    The look and design of your website goes a long way to capturing the attention of visitors and conveying a positive initial reaction.  However, users are not there to see your cool design. They are there to get the information they need.  So if you want to avoid annoying visitors, you need to make sure that you are providing information that is clear, correct, well-organized, and of an appropriate length.  If visitors to your website cannot understand what you are trying to say or find the content to be too short or superficial, they will go to another source.

The common thread here is that each of these frustrations has the same result – users will often give up on your website and go elsewhere.  If that is happening often, then you might as well not even have a website.  I know that is harsh, but it’s true!  So take heed to these warnings.  At Whirl Sites, we are focused on creating websites that work well and appeal to, rather than frustrate, users.  We utilize innovative technology and simple coding to ensure that our sites are quick to load. Our clean designs and intuitive navigation make it easy for users.  We can even help you upgrade your content.  Give us a call to find out how we can give you a great website that visitors will find straight-forward and beneficial instead of frustrating and unhelpful.

Website Advantages: Six Reasons Why Every Business Needs a Website

advantages of having a websiteLife happens online these days.  It’s where we work, where we shop, even where we connect with others.  Yet some small business owners still wonder if they really need a website.  This question hardly deserves an answer, but I’m going to answer it anyway.  In short, YES – you do need a website!  Need to be convinced? Keep reading for our explanation of 6 website advantages.

A Website Establishes You as a Professional.

While in the past, a website may have been an “extra” that set you apart from your competition, those days are over.  Now it is just expected that any reputable business will have a website.  Without a website, businesses can seem small, unprofessional, or unprepared to prospective customers.  A website lends credibility to a business and conveys the idea of stability, history, and competence.

A Website Creates Opportunities to Introduce Yourself.

What is an introduction worth to you?  Wouldn’t you love the opportunity to sit down with someone who is interested in buying your product and telling them all about why it is a superior option compared to your competitors?  Think of your website as a means to do just that.  Buyers who are considering a purchase can access all the information about your product that you choose to put on your website.

A Website Gives You a Chance to Show What You Can Do.

Even beyond the information you share about your company and your product, a website is also an opportunity to actually demonstrate your product with more expanded detail.  This can be done through pictures, detailed diagrams, case studies, and testimonials from satisfied customers.  In this way, a website might actually provide you with the ability to give more detailed data and specific examples than you would be able to communicate in an in-person meeting.

A Website Expands Your Ability to Make a Sale.

The effectiveness of a website to communicate with prospective customers is accentuated by its availability at all times and in all locations.  Whereas a sales employee can only be in one place at one time, your website is there whenever a would-be buyer has an impulse to buy or a question to be answered.  Additionally, your website makes you accessible to anyone around the globe.  Your reach is virtually unlimited in terms of time and place.

A Website Provides Tools for Cost-Effective Marketing.

Every marketing tactic has a cost associated with it and that cost must be weighed against the potential reach of your tactic.   When you send out a mailing, your potential audience is the mailing list.  When you place an advertisement in a magazine, your potential audience is the list of subscribers to the magazine.  When you have a website, your potential audience is anyone with an internet connection.  Since the cost to set up a website is relatively low and there is not much ongoing expense, a website is a highly cost-effective strategy.

A Website Helps You Serve and Stay Connected to Your Customers.

A website is not only beneficial in reaching prospective customers and making individual sales, but it also helps you to serve the customers you already have.  You can strengthen customer loyalty and satisfaction by providing relevant information that your customers need or want through blogging or other features on your website.  This will also keep you at the forefront of your customers’ minds.

If you still don’t have a website but realize that you really do need one, it’s time to talk with the professional designers at Whirl Sites.  We understand that this is both a necessary investment and a fantastic opportunity.  By providing you with a website that looks great and functions smoothly, we will help you maximize the benefits of a website.  Visit our website to learn more about us.