Whirl Sites Blog

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4 Things Good Websites Communicate

As human beings, we are constantly observing and analyzing.  We use the information we gather to make wise decisions.  Your customers are no different.  In every interaction with your business, they are gathering data.  They are looking for clues about your company and your products or services.  This includes the interactions they have with you via the web.  What do you want to communicate to your customers when they visit your website?  Here are a few things good websites communicate.

Show Them You Are Trustworthy

Businesses that are new, small, or unknown may struggle with convincing prospective customers that they are worthy of trust.  Limited knowledge may lead a prospect to jump to less than flattering conclusions.  Just having a website can often go a long way in counteracting this tendency.  A website can communicate a sense of permanence and stability.  Your website also gives you a great place to promote your associations or awards, all of which improves your credibility. Furthermore, when the website works smoothly, looks professional, and contains helpful, error-free content, customers have more reason to trust the business.

Convince Them Your Product or Service is Worth Trying

No one knows your product or service better than you do.  One of your primary challenges is to communicate this knowledge to prospective customers.  A well-designed website gives you a great platform for doing this.  It is important that you take advantage of every available capability.  Great content that is clear, concise, and compelling is essential.  You can also use photos or even videos to showcase your product or service.  Beyond this, you can also use your website to report statistics about your business success or share the glowing reviews of current customers.

Demonstrate Your Excellent Customer Service

Prospective customers will be interested in your products, but they will also be looking for clues about how you treat your customers.  Will you be prompt in addressing their concerns?  Will you go to any length to make up for a bad experience?  If they need to contact you, will it be easy for them to talk to the right person?  While they can’t know for sure until they put your customer service to the test, they can get indications from your website.  You can demonstrate your dedication to making their experience a positive one by not only saying so in words, but also including clear methods for making direct contact with you.  Detailing a specific and simple process for contacting the appropriate people within your organization can demonstrate your commitment to treating them fairly and making sure they are happy.

Show Them How You Make Things Simple

Like you, your potential customers are likely to be busy people.  You don’t want them to have to work hard to investigate or buy your products.  Simplify your prospects’ interaction with you and you will go a long way toward cultivating a positive feeling toward your business and your products.  How can you do this?  First of all, make sure navigation is simple, straightforward, and intuitive.  Don’t hide important elements of your website or jumble unrelated information together.  Second, guide them with appropriate headlines and guideposts so they know where to look for the information they seek.  Third, utilize simple forms for common activities on your website, such as requesting information or contacting a salesperson.  Finally, if you sell online from your website, make that the e-commerce components on your site are simple and, most importantly, functional.

Your website is a great way to communicate to potential customers and actual customers about who you are and what you do.  If you don’t have a website or if your website needs to be updated, Whirl Sites can help.  All our sites begin with a foundation that is tuned in to the needs of online visitors.  They are designed to be mobile responsive and load quickly.  We utilize a navigation structure that is clear, simple, and intuitive.  If you need help with content, we offer a cost-effective solution.  Based in the greater Indianapolis area, Whirl Sites helps small businesses in Brownsburg, Carmel, Zionsville, and beyond to communicate with customers and prospects.  Our innovative websites are surprisingly affordable and require minimal time or effort on your part.  Give us a call (317.892.9435) or visit us online to see how easy it is to get started.

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